![]() ![]() If you are invited to try out the beta, you’ll be able to manage the apps and interests that Android uses to serve ads. Apps that choose to participate in the Beta can use these APIs to show you relevant ads and measure their effectiveness. The Privacy Sandbox Beta provides new APIs that are designed with privacy at the core, and don’t use identifiers that can track your activity across apps and websites. Google says that with Privacy Sandbox turned on, apps will no longer be able to use “identifiers that can track your activity across apps and websites.” The technology sounds quite similar to how Apple approaches advertising privacy on its devices. With the Beta, users and developers will be able to experience and evaluate these new solutions in the real world. Today, we’re entering the next phase of this initiative, rolling out the first Beta for the Privacy Sandbox on Android to eligible devices. Over the past year, we’ve worked closely with the industry to gather feedback and begin testing these new technologies.
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